CASE STUDY 8+ COUNTRIES CHINA CLIENT

Bruhm

Dynamic Multi-Country Marketing Platform

A comprehensive product catalog website built for China-based electronics brand, serving 8+ countries across Africa and Middle East with TV display optimization.

Countries

Servers

500+

Products

24/7

Uptime

Build Similar Platform See Architecture

Jump to: Challenge Architecture Countries

TV Display Optimized

Multi-Region

8+ Countries

Page Load

<100ms

Scroll to explore

THE CHALLENGE

One Brand, Many Countries

A China-based electronics brand needed a dynamic website serving multiple African and Middle Eastern markets

The Problem

Different products per country

Nigeria sells different products than Ghana or Kenya - each with unique pricing

Multiple currencies

NGN, GHS, KES, TZS, USD - each country needs its own currency display

TV display requirements

Website runs 24/7 on retail store TVs - must be fast, stable, and visually stunning

Real-time updates needed

Marketing team must update products/prices instantly without developer help

Our Solution

Country-specific catalogs

Each country has unique URL (/NG, /GH, /KE) with its own products and pricing

Auto currency detection

IP-based location detection shows correct currency automatically

Pre-computed data layer

Pages load in <100ms even with complex product data - perfect for TV displays

Powerful admin panel

Non-technical staff can update products, sliders, and prices instantly

Countries Served

One platform, multiple markets - each with unique requirements

🇳🇬

Nigeria

NGN

🇬🇭

Ghana

GHS

🇰🇪

Kenya

KES

🇹🇿

Tanzania

TZS

🇺🇬

Uganda

UGX

🇿🇲

Zambia

ZMW

🇷🇼

Rwanda

RWF

🌍

More...

USD

ARCHITECTURE

4-Server Microservices

A robust architecture designed for high availability and real-time updates

Website Server

Customer-facing frontend with EJS templates

Server-side rendering

TV display optimized

SEO friendly

API Server

Core business logic and data management

Product management

Country routing

Lead capture

Admin Panel

Angular dashboard for content management

Product CRUD

Slider management

Country config

Cron Server

Background tasks and data optimization

Pre-compute pages

Search indexing

Image optimization

Data Flow Architecture

Admin Updates Product

Cron Detects Change

Pre-computes Records

Website Serves Instantly

FEATURES

What Made This Special

Advanced features that made this platform robust and scalable

Auto Geo-Detection

Automatically detects visitor location via IP and shows the correct country catalog with appropriate currency.

5 Image Resolutions

Each product image auto-generates in 5 sizes (100px to Original) for optimal loading across devices.

Smart Search

AI-powered keyword extraction from product names, models, and categories for intelligent search results.

Pre-Computed Data

Pages are pre-rendered and cached, achieving sub-100ms load times - critical for TV displays.

Smart Lead Routing

Enquiries automatically routed to country-specific sales teams with unique tracking numbers.

Dynamic Collections

Marketing can create custom collections like "Summer Sale" or "New Arrivals" instantly.

ROUTING

Intelligent URL Structure

Clean, SEO-friendly URLs that work across all countries

URL Pattern	Page	Example
`/{Country}`	Country Homepage	`/NG`
`/{Country}/Products`	All Products	`/NG/Products`
`/{Country}/CA/{Category}`	Category Products	`/NG/CA/TELEVISION`
`/{Country}/CO/{Collection}`	Collection Products	`/NG/CO/NEW-ARRIVALS`
`/.../PR/{Product}`	Product Detail	`/NG/CA/TV/SCA/SMART/PR/BRUHM-43`

COMPLEXITY

Why This Was Challenging

Building a globally distributed, always-on marketing platform

Multi-Region Complexity

8+ countries with unique products, currencies, tax rules, and shipping requirements.

Solution: Country-agnostic database design with configurable regional settings.

TV Display Optimization

Website runs 24/7 on retail store TVs with basic browsers and limited resources.

Solution: Server-side rendering with minimal JavaScript and pre-computed data.

Real-time Updates

Marketing team needs to update 500+ products across 8 countries without downtime.

Solution: Background cron jobs that pre-compute and cache all page data.